In 2020, the Indian children's clothing market will reach 16.4 billion U.S. dollars. According to the latest report of IMARC Group, looking ahead, the market is expected to grow at a compound annual growth rate of 14.5% between 2021-2026.
Children's clothing refers to clothing worn by children between the ages of 0 and 14 years. These clothes are usually made of high-quality materials that provide comfort and breathability, and are usually available in a variety of colors and materials. The clothing trends of Indian children have been varying from ethnic and cultural (due to the aesthetic advantages of everyday wear) to modern (mainly due to the increasing influence of the West and the tendency towards urban and comfortable clothing styles). Over the years, people have increasingly preferred fusion and gender-neutral clothing series, which has created a positive outlook for the Indian market.
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The report studies the competitive landscape of the market and introduces in detail the main players operating in the market.
Indian children's clothing market trends:
The market is mainly driven by the increasing number of nuclear households and dual-income households in India. In recent years, strong economic growth and ever-increasing purchasing power, as well as parents’ changing consumption patterns, have increasingly tended to provide children with greater comfort and convenience, which has promoted the sales of brands and high-quality children’s clothing.
In addition, children in the country’s urban and semi-urban environments are now exposed to mass media, which has accelerated their active participation in purchasing decisions. At the same time, some participants are focusing on effective promotion strategies and advertising models to stand out among target consumers. They continue to cooperate with foreign brands and companies including Disney and Warner Bros. to launch an aesthetic product portfolio to attract an expanding consumer base. In India, the penetration rate of online fashion and apparel websites with user-friendly interfaces, lucrative discounts and flexible payment methods continues to increase, further boosting the market.
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