The home appliance giant launched an online event for fans to form the All-Star team in ASEAN football history and win prizes
Singapore-Media OutReach-November 9, 2021-Midea, one of the world's leading manufacturers of home appliances, and the main sponsor of the upcoming ASEAN Football Federation (AFF) Championship (also known as the 2020 AFF Suzuki Cup), Initiated an interactive online event to participate in football before the 11.11 shopping carnival, fans from all over the world.
This event called #HomeOfTheBest11 puts power in the hands of the fans, because they have determined the 11 best players in the history of ASEAN football. Participants can choose the best player for each position they think most people will vote for on the official AFF Suzuki Cup website. The final #Best11 All-Star team will be announced at 11:11 on November 11th, Singapore time. Consumers in ASEAN countries will also have the opportunity to preview the exciting 11.11 offers and plan to purchase them at the local Midea e-commerce outlets. Choosing the most correct fans will have a chance to win prizes provided by Midea and AFF. There are 88 winners in Southeast Asia. Prizes range from exclusive signed AFF merchandise to Midea appliances.
"We are very happy to be the center of all the enthusiasm surrounding the AFF Suzuki Cup, and we are honored to be able to gather fans from the entire region, despite the distance. We used 11 Taiwan American star appliances to represent the #Best11 All-Star Game Huang Jie, general manager of Asia Pacific for Midea International Business, said:
In order to gather the support of fans and participate in the event, three legendary AFF players-including forward Safee Sali from Malaysia, midfielder Charyl Chappuis from Thailand and former Indonesian team captain Ponaryo Astaman-on the Facebook pages of Midea and AFF A video was posted and people were urged to make their best 11 picks before 11.11.
Charyl Chappuis, a professional football player of the Thai national team, shared: "I am very happy to have the opportunity to unite fans from all over the world and share their common passion for ASEAN football."
The #HomeOfTheBest11 event started at 11:11 a.m. Singapore time on November 1st and ended at 11:11 a.m. on November 11th. Fans are invited to view promotional videos on Midea’s Facebook page www.facebook.com/MideaGlobal/, and participate in voting by visiting the AFF Suzuki Cup website www.affsuzukicup.com/2020/fan-zone/midea-home-of-the-best-11 . The official list of the top 11 AFF players will be announced at 11:11 am on November 11th, and all winners will receive an email notification on the same day. So far, the event has covered more than 2 million fans and received hundreds of submissions.
The AFF Suzuki Cup is a biennial football competition hosted by the ASEAN Football Federation (AFF), recognized by FIFA and participating in the "A" team of Southeast Asian countries.
In 2020, the 13th AFF Suzuki Cup will continue to divide 10 teams into two groups with 5 teams in each group. The round-robin system will be adopted, with each team playing four games. The knockout competition system remains unchanged, and the semi-finals and finals adopt a two-round system.
About the ASEAN Football Federation (AFF)
The ASEAN Football Federation is composed of 12 member associations. The main goal of the ASEAN Football Federation is to develop football in ASEAN through its activities, courses and competitions, continue to cultivate the AFF Suzuki Cup as Asia’s premier football championship, and promote closer relations between ASEAN member associations and the region. Federations across Asia .
Midea is one of more than 10 brands in the home appliance business of Midea Group, a global leading high-tech company ranked 288th in the Fortune Global 500 in 2021. Midea Group's business goes beyond home appliances, including smart home, electromechanical, HVAC and building technology, robotics and automation, and digital innovation. All businesses of Midea Group are striving for a creed: #HumanizingTechnology.
Midea appliance brand provides one of the most comprehensive product lines in the global appliance industry, focusing on air treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchens and cookware, small kitchen appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly friendly solutions by adopting consumer-centric and problem-solving methods. Go beyond the future, continue to explore and invent to meet the ever-changing needs of consumers.
Midea, the world’s No. 1 air treatment brand [1], the world’s No. 1 small kitchen appliance brand [2], the world’s No. 1 air conditioner brand [3], the world’s No. 1 cooling fan brand [4]], and the world’s No. 1 brand Rice cooker brand [5].
Midea has 34 production centers and more than 150,000 employees in more than 200 countries and regions around the world, and its annual revenue in 2020 will exceed 41.4 billion U.S. dollars. Midea has 28 innovation centers worldwide and a firm commitment to research and development, and has obtained more than 62,000 authorized patents-date.
www.midea-group.com/Our-Businesses/smart-home/midea
[1] "Midea—The World's No. 1 Air Treatment Brand" Source: Euromonitor International (Shanghai) Co., Ltd.; Consumer Electronics 21ed, retail sales per unit, data for 2020"
[2] "Midea-the world's No. 1 small kitchen appliance brand" source: Euromonitor International (Shanghai) Co., Ltd.; consumer appliances 21ed, retail sales per unit, data for 2020.
[3] "Midea-the world's No. 1 air cooler brand" source: Euromonitor International (Shanghai) Co., Ltd.; consumer electronics 21ed, retail sales per unit, data for 2020.
[4] "Midea-the world's No. 1 brand of cooling fans" source: Euromonitor International (Shanghai) Co., Ltd.; consumer electronics 21ed, retail sales per unit, data for 2020.
[5] "Midea-World's No. 1 Electric Cooker Brand" Source: Euromonitor International (Shanghai) Co., Ltd.; Consumer Electronics 21ed, retail sales per unit, data for 2020.
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