How automated packaging can help bakeries open up new markets | Promotional features | British baker

2021-11-11 07:14:27 By : Ms. Spring Zhang

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Sponsored by Reiser2021-11-01T07:30:00 00:00

Reiser said that with the recent emphasis on reducing food and packaging waste, using automated packaging to make bakery products with a longer shelf life can help shoppers more easily manage their purchases and open up new sources of income for bakers themselves. .

Earlier this year, British Baker published an article on industry forecasts for 2011: “Farewell to unicorns and rainbow bagels, and hello to zero-waste, longer-lasting products and brand collaborations that trigger nostalgia.”

In these trends, several factors have merged recently to make one of them-baked goods with longer lifespans-more attractive than ever.

The first is the increasing attention of consumers to environmental issues, which has stimulated a sharper focus on reducing food waste. In fact, a Mintel report last year pointed out that among the top four elements people look for in bread, 38% of respondents said that they “can be stored for a long time”, second only to “whole wheat”2.

Secondly, in recent years, there are many kinds of bread on the market, and now the packaging and different sandwich carriers on retailer shelves are more obvious. This partly reflects the increasing ethnic diversity in the UK, but it also shows that people’s interest in world food is growing because people travel more widely and in the past 18 months during the Covid-19 pandemic lockdown, By exploring the world, I copied the taste of their kitchen.

According to James Fitch, a British bakery expert at equipment manufacturer Reiser, “In the past few years, ethnic breads, burritos, and carry-on sandwich carriers have become more and more popular, and are no longer the typical sandwich sliced ​​bread.” U.K. "People want crepes, pita bread, and a variety of different carriers-and these products are really suitable for packaging with extended shelf life."

Finally, the recent crisis in the supply chain has challenged the "just-in-time" model, which has prompted a greater demand for baked goods that last longer and can withstand potentially longer shipping times-whether they are shipped in the UK or overseas.

As a result, bakery manufacturers have begun to pay more attention to how the packaging they use can help extend the shelf life of the product without compromising the appearance or appeal of the product.

“Given the unpredictability and challenges in the current supply chain, being able to provide a longer shelf life seems to open up more markets for customers,” said Mike Carrington, packaging expert at Reiser UK. "I won't say that this applies to all breads, but it certainly applies to products such as burritos, naan and pita bread."

A longer lifespan is also beneficial to other products, such as partially baked bread, cake slices or gluten-free bread, which may be used in families where family members need to follow a gluten-free diet. Therefore, the demand for packaging that can help bakery products achieve this goal and protect them is increasing.

Carrington explained that modified atmosphere and gas flush packaging with excellent sealing integrity can extend the shelf life of the goods, and is often stronger than typical flow packaging, so it is much less likely to be damaged on the shelf or in transit.

Reiser, who provides packaging machines for the Variovac thermoformer series, admits that the packaging challenges for bakery products are different from other industries it supplies, such as meat and cheese, pet food or plant-based products, but maintaining the correct packaging specifications depends on the company's automated packaging The process is the answer.

"The environment of a bakery tends to be much warmer," Carrington said. "Therefore, you must ensure that certain parts of the equipment are cooled in the correct way. Generally, [baked products] tend to involve more crumbs and dust, so you need to ensure that no crumbs enter the sealed area, for example. You want to make sure Control the vacuum properly, instead of blowing dust and debris everywhere, or pulling debris into the vacuum pump itself."

The Variovac series uses modified atmosphere packaging and gas flush packaging to provide cost-effective and automated packaging for bakeries. Advantages include extended shelf life, packaging display and sealing quality. Flexible and semi-rigid forms of packaging-such as trays for granola or cake slices-can be produced using vacuum or modified atmosphere systems as needed.

Carrington said: "We will be proud of the quality of the packaging produced on our machine." "The characteristics of our rapid air prototyping system means that we can get very good material distribution around the packaging. We can easily format the Switch from one size to another.

"The machine is easy to install and operate. We have a variety of machines from 2.5 meters to 20 meters long. Therefore, we cover all requirements."

Carrington says that one of the advantages of the Variovac thermoforming machine's operating method is that it can ensure a very low residual oxygen content, thereby maximizing the shelf life. "This vacuum system is particularly suitable for products with inclusions, such as coriander naan.

"Variovac's entire tagline is'simpler, faster, better'," he added. "It is'simpler' in terms of overall machine maintenance and intuitive HMI operation. As for "faster", the Rapid Air System provides the best machine performance in terms of throughput and packaging quality. Moreover, it is "better" In other words, the quality of hygienic design and manufacturing is second to none.

"Our premise at the beginning is that we will make the machine as simple as possible so as to meet the best quality packaging for business needs. We have a team of engineers all over the country and provide comprehensive training so that the machine is easy to maintain and operate. Simplicity and operation costs are as low as possible...without compromising the quality of the packaging. I think this is our biggest advantage."

For more information on how Variovac machines can help you meet longer-life packaging requirements, please call Reiser on 01908 585300 or email salesuk@reiser.com.

Source 1 https://bakeryinfo.co.uk/finished-goods-reports/top-bakery-trends-for-2021-revealed-part-1/651798.article 2 Mintel, Bread: Inc Impact of Covid-19, UK , September 2020-Base: 1,933 Internet users over the age of 16 who bought bread in the last month (Source: Lightspeed/Mintel)

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