Chocolate is everywhere. Dark chocolate is very healthy (in moderation). Health bars with chocolate as an ingredient are common. However, chocolate has a simple paradox, which is not the case with almost all other types of food.

CoCoTera machine's chocolate mixture, designed by homemade chocolate artisans

From pies to bread, fruits and vegetables, you can grow cheese and animal products at home. Most of us know how they are grown or made. However, how many of us know how chocolate is made? One billion people eat chocolate every day. Less than one in seven people on the planet eat some form of chocolate every day. How many of us really know how it is made, unlike anything else we consume, chocolate is usually less frequent and how it is made and grown, it is almost a mystery.

Chocolate has a very important history because it used to be a form of currency in the Mayan era. Even if it is less than 15% of the world's population, European countries consume more than half of the world's chocolate. However, how many of us have ever tried to make it at home?

Until recently, it was almost impossible to make your own chocolate, and everything from bread to pasta, wine and beer has been used for crafts and even family experiences for centuries. Even in the United States, we each eat 11 pounds each year.

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Our guest, Nate Saal, the founder of CocoTerra, believes that the world of 2031-2032 will be a very different world for us, how we will make our own chocolates at home with almost unlimited levels of personalization. Imagine that you can easily make chocolate at home with the push of a button, and you can use any combination of ingredients at home without spending dozens of hours. This was the promise behind the home roaster or home brewing industry from the 1970s to the 2000s. This also shows that the need for more independent food control and personalization is changing, and we can all see this in tens of millions of food blogs, food-based Instagram and other social media accounts.

CocoTerra developed the world's first tabletop chocolate maker. CocoTerra machines make dark chocolate, milk chocolate and white chocolate in a unified facility. Users can easily customize and personalize chocolate recipes with different flavors and designs. No professional knowledge is required, and the user will complete the entire process from cocoa nibs to solid chocolate in about two hours. Skilled manufacturers and artisans can also use their expertise to customize the chocolate making process.

The chocolate you can make at home represents a unique intersection of four elements:

· Raise awareness of cocoa bean cultivation methods and strengthen ties with these communities. Just like what we see in ethical coffee. Just like how we have thought about wine for decades.

· The natural extension of cottage industry in the food sector has grown exponentially in the past few years. It used to be technically impossible to make your own chocolate.

CoCoTerra makes chocolate at home simple and beautiful.

· Ability to customize and inject new production vision on an almost unlimited level, integrating cooling, heating and grinding technologies into a simple countertop machine, such as a bread machine.

· The concept of "homemade chocolate" opens up a new perspective for restaurants or dinners. This is an opportunity that chocolate giants blocked or missed in the first five hundred years.

As a lesson in leadership, this example illustrates how new thinking must come from outside the traditional realm of the market. Just like Elon Musk and Tesla, hundreds of such technicians will apply their ideas to new areas under traditional market conditions in the next ten years.