London canal cruises celebrate the end of the blockade.

Mike's Hard Seltzer is hosting a London canal cruise to celebrate the end of the blockade.

At the press conference held on July 23, DJ Sam Divine will take a one-hour musical tour of the East Canal in London, where guests can taste alcoholic soda drinks.

The ship named Mike's docked at the old Fordlock dock on the Hackney Lee River. It will travel north for about a mile, past West Ham United’s London Stadium, and then return to Old Fordlock and get off.

This ship can carry 22 people and allows dancing. The trip will be between July 24th and 25th and a three-day period starting from July 29th.

Mike’s Hard Seltzer’s marketing manager Alexander Wellens said: “It’s a fun and creative way for us to celebrate the UK’s Freedom Day and get together again in the hot summer. It’s definitely different from what you usually see. The brand experience there."

Raptor provides the experience with the support of FCB Inferno. The project is a continuation of the brand's "Freshly Refreshing" campaign launched by FCB New York and FCB Inferno earlier this month. A series of three movies introduces unusual new products, such as the "Vacooler" that serves drinks while smoking, and the "Fanny Six-piece Cooler", which is a fanny pack that holds drinks.

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